Marketing Automation means a platform that can automate marketing processes, like measuring workflows, customer segmentation, integration of customer data, the campaign management etc...

The mission is to increase the operational efficiency of companies and increase sales. Through this system, the generic contact (lead) evolves into a well-defined as to be useful to the sales force.To define this transformation process using tools such as Customer Journey come PowerAddon. With this tool you can optimize the process of communication between marketing and sales, as long as the lead becomes a customer.

The Marketing Automation is based on leads scoring, analyzing the data behave (online and offline), not on the statistics. The focus is on customers who are no longer "caught", but treated, hence the name Lead Nurturing.

The messages are automated and generated on a behavioral trait and can be transmitted either via email, or through social networks. PowerAddon is the first Marketing Automation for Microsoft Dynamics CRM platform.A tool, fully integrated on-premise versions, hosted and on-line. PowerAddon allows you to quickly and easily create digital marketing campaigns.

PowerAddon allows you to quickly and easily create digital marketing campaigns.

PowerAddon èis a tool of Marketing Automation cfully integrated with Microsoft Dynamics CRM 2015 and with Google Analytics engine. A multidevice and cross browser platform.