“Framework Platform to better manage your clienteling App in the store.”
CRM4Retail is a Cloud-Based platform integrated with Microsoft Dynamics 365, ready for mobile phones and created based on Sales Associate’s needs.
SB Soft has created the first clienteling platform dedicated to the Retail world, and fully integrated with Dynamics 365, that supports sales associates in finding all the information necessary to provide a unique and immersive customer experience.
The CRM4Retail platform is an application developed entirely to be integrated with all the platforms available on the market. User Experience has been designed to be mobile first and, therefore, provide an innovative, extremely easy to use tool to manage customers associated with your company.
The platform has been designed to ensure integration with very complex and heterogeneous IT systems.
The Framework made available by the CRM4Retail platform makes use of APIs in oData 4.0 technology that allows system integrators to quickly and easily save or retrieve all information.
The ISO 27001 certification makes our platform framework secure and GDPR compliant.
Moreover, thanks to “Office 365” authentication, our application is also integrated into the Microsoft ecosystem in a simple and native way.
POWERED BY THE AZURE CLOUD AND SB SOFT RETAIL CLOUD
The cloud architecture on the AZURE platform, allows our application to be distributed anywhere in the world and, therefore, to be accessible from any type of device and/or IT platform. Thanks to our partnership with Microsoft, our infrastructure is scalable and seamlessly grows with your business. To date, we have helped customers of all sizes, from small businesses that have five stores, to those that have over 1000 stores throughout the world.
MOBILE CRM DIGITAL CARD
CRM4RETAIL offers the CRM Digital Card among its modules. This module allows stores to eliminate the use of the paper card and analyzes the customer’s presence in the central Dynamics 365 DB in real time. The platform is GDPR Compliant.
The CRM4RETAIL solution also includes last generation analytics and a big data engine. The engine generates all KPIs and indicators. for each individual customer (e.g.: Spending Range, LTV, Loyalty, etc.), in real time.
In addition, a predictive engine based on a last generation Machine Learning platform is also provided, which allows for analyzing customer sales and indicates the Next Best Action.
DIGITAL MARKETING AUTOMATION
CRM4RETAIL has integrated a Marketing Automation platform that allows for managing and customizing the customer’s journey. Thanks to this platform you can send up to 72,000,000 emails a day.
The platform allows you to manage social media and organize your time by scheduling social media posts.
CRM4RETAIL allows you to manage a single and consistent database based on Dynamics 365 technology. Customer data will be available to all Sales Associates, in real time, wherever the store is located
Find out how our Data Cleansing engine can help you clean and deduplicate your DB.
Adapt the in-store experience by meeting your customers’ needs
The next generation Retail experience depends not only on increasing data integration, but on how such data is managed to facilitate better and faster decisions.
Using a platform like CRM4Retail allows you to integrate your old and new systems within a single Hub and, from the latter, conveys direct customer approach models to individual sales associates.
Thanks to a tool such as CR4Retail, you will be able to quickly determine processes, thus establishing pilot programs for some stores and/or some Sales Associates, and checking the effects on customer’s in-store traffic and purchasing changes in real time
The CRM4Retail platform, totally integrated within Microsoft Dynamics 365 allows for continuous development of functionality by building processes on existing systems.